What the brand says:
Coverage Without Compromise:
- Flawless ultra definition finish
- Natural radiance without shine
- Weightless buildable coverage
- Packed with nourishing ingredients
Naked Skin is a buildable formula that allows you to customize your look. From light to full coverage, it feels like wearing nothing at all, yet transforms complexions. Skin looks natural, illuminated and bright: like the beautiful skin you were born with.
My experience with the product.
First of all, there was the matching issue, since I had to buy online. The UD website has a "switch" tool that converts your current foundation in a Naked shade, however the choice of foundations there is very limited. The closest I found in their list was MUFE HD in 117, which translates in 2.0 in Naked skin (the .0 shades are yellow toned while the 0.5 shades are pink toned). However, a friend who had swatched them told me that 2.0 would definitely be too dark for me and I ended up getting 1.0
I tried a few different applications and I found that, probably due to the high silicone percentage in the formula, this goes on quite streaky if you use a flat foundation brush. A buffing brush or your hands will work best for a good finish.
The silica is quite high in the ingredients list, so the finish will be quite matte. There's a very slight dewiness to it, but it's definitely not luminous, it's on the satin/matte side of the spectrum in my opinion.
The coverage is light to medium but easily buildable if you have redness or patchy areas to cover.
Here's me wearing it:
As you can see, the color is a rather good match, however I find the result a bit flat, and not particularly flattering on me. So much for the "radiance without shine". Maybe that's because I usually enjoy more luminous finishes - that could be corrected with a liquid or cream higlighter, although I find that quite boring to do.
My main concern with this foundation is that it promises to be weightless and natural. And yes, it is weightless, you really don't feel anything on your skin, yet I find it fails at looking like skin. As light as it is and even if you use just a little, you won't like "it's your skin but better" - you will look like you're wearing makeup.
All in all: not a foundation for me. The finish isn't luminous or natural enough, and I find I look too flat.
Also if you're sensitive to silicones and/or silica, this one is not going to be for you.
Urban Decay Naked Skin Foundation - 30ml - $38 - €34 (bad conversion factor strikes again)
Ingredient list for the science nerds.
Aqua (Water/Eau), Cyclopentasiloxane, Butylene Glycol, Silica, Cyclohexasiloxane, Dimethicone, PEG/PPG-18/18 Dimethicone, Sodium Chloride, Camellia Oleifera Leaf Extract, Litchi Chinensis Pericarp Extract, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Tribehenin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Sodium Hyaluronate, Glycerin, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone/Polyglycerin-3 Crosspolymer, Isopropyl Titanium Triisostearate, Polysorbate 20, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Propylene Glycol, Carbomer, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Phenoxyethanol. All shades may contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).